Privacy Policy

Effective Date: July 14, 2025

At Aitherapy, your privacy and emotional safety are our highest priorities. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our services. We’re committed to transparency, and we follow global data privacy regulations, including the EU’s GDPR and HIPAA-inspired safeguards.

1. Information We Collect

When you use Aitherapy, we may collect the following types of information:

a. Information You Provide

• Age range and gender (if shared)
• Health-related inputs, including emotional states and mental health concerns
• Messages exchanged with our AI therapy system
• Email address (if you sign up)
• Payment data (processed securely via third-party providers)

b. Automatically Collected Data

• Device type, browser, operating system
• IP address and location (approximate)
• Usage patterns, such as pages visited, session duration, and feature interaction

We use cookies and analytics tools (see Section 10) to help us understand how users interact with Aitherapy and improve the service.

2. How We Use Your Information

We use your data to:

• Provide personalized mental health support via our AI therapy tool
• Improve the relevance and safety of responses
• Analyze aggregated trends to enhance our services
• Maintain platform security and reliability
• Contact you with updates or service-related notifications (with your consent)

We do not use your individual messages or data to train our AI model. All learning is based on research and expert collaboration, not user conversations.

3. Legal Basis for Processing (GDPR Users)

If you're located in the EU or UK, we process your data under the following legal bases:

• Consent (e.g., agreeing to data use when starting a session)
• Legitimate interest (e.g., improving user experience)
• Contractual necessity (e.g., if you subscribe to a paid plan)
• Legal obligation (when required to comply with applicable law)

4. HIPAA-Inspired Data Safeguards

Although Aitherapy is not a covered entity under HIPAA, we follow HIPAA-inspired data protection practices. These include:

• End-to-end encryption of all conversations
• Secure cloud infrastructure with access controls
• Internal data audits and breach prevention protocols

Your chat history and personal information are stored with strict safeguards in place.

5. Personalized Support

To give you relevant and helpful support, Aitherapy may analyze your conversations to detect emotional patterns or recurring topics. This helps our AI provide better insights and emotional continuity over time.

We never use this data for marketing or advertising.

6. Your Privacy Controls

You can:

• Access, update, or delete your personal data at any time
• Opt out of data collection (except necessary cookies)
• Request a copy of your data
• Withdraw consent at any time

To make a request, contact: support@aitherapy.care

7. Data Retention

We retain your data only as long as necessary to deliver services and meet legal obligations. You can request deletion at any time.

Freemium users’ older chat history may be limited to encourage privacy and encourage upgrades. Premium users retain full access unless manually deleted.

8. Third-Party Services

We work with trusted service providers for secure hosting, payment processing, and analytics. All third parties must meet strict data protection standards and sign appropriate Data Processing Agreements (DPAs).

Examples include:

• Google Analytics (for usage analysis)
• Stripe (for billing)

9. International Data Transfers

If you access Aitherapy from outside the United States, please note your data may be transferred to and processed in the U.S. or other jurisdictions with adequate security measures in place.

We comply with applicable cross-border data transfer frameworks (e.g., SCCs for EU users).

10. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze traffic, and remember your preferences.

Types of Cookies We Use:

• Strictly Necessary Cookies – Essential for platform functionality
• Analytics Cookies – Help us improve the site by understanding how it’s used
• Preference Cookies – Remember your settings
• Marketing Cookies – Not currently used, but disclosed for transparency

Cookie Consent

We use Cookiebot by Usercentrics to manage cookie consent for EU users. You can change or withdraw your consent at any time by clicking “Cookie Settings” at the bottom of any page.

11. Children's Privacy

Aitherapy is not intended for users under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal data from children. If we become aware of such data, it will be deleted promptly.

12. Policy Updates

We may update this Privacy Policy from time to time. When we do, we’ll post the updated version here and notify you via the app or email if the changes are significant.

Last updated: July 14, 2025

13. Contact Us

If you have questions or concerns about this policy, or want to exercise your privacy rights, you can contact us at: support@aitherapy.care